By Gabriela Morgante

When we talk about internationalization, it’s common for Brazilian companies to turn their eyes to traditional markets such as the United States and Europe. But there is a strategic, modern destination full of opportunities that is often underestimated: the United Arab Emirates (UAE).

With a privileged location between three continents, cutting-edge logistics infrastructure, and a highly competitive business environment, the UAE — especially Dubai — represents a global hub for those who want to export and grow intelligently.

A Growing Trade Relationship

Bilateral trade between Brazil and the United Arab Emirates surpassed US$ 5.4 billion in 2024, with an average annual growth rate of 21.9% since 2020. Brazil mainly exports meat, sugar, coffee, cosmetics, machinery, and auto parts. We are currently the 21st largest supplier to the country, but there is ample room to climb higher.

This performance reflects the Arab market’s growing appetite for differentiated, sustainable, and high–value–added products, perfectly aligned with what Brazil has to offer.

Real Opportunities for Those Just Starting Out

If you run a small or medium-sized enterprise and think exporting to Dubai is distant or unfeasible, think again. The ApexBrasil Opportunity Map has identified 446 high-demand products in the UAE across sectors such as:

• Food and beverages (superfoods, nuts, coffee extracts, natural juices);
• Natural and vegan cosmetics;
• Auto parts, machinery, and industrial inputs;
• Manufactured goods with strong branding and differentiation.

There is space for companies with a good product, a clear strategy, and the willingness to adapt to local market requirements.

How to Access the UAE Market

The path begins with planning and adaptation. It is essential to adjust packaging, labeling, and certifications (such as Halal) to meet local standards. The most common entry channels include:

• Local distributors and importers
• E-commerce platforms
• Store-in-store models
• Participation in key trade fairs, such as:
  • Gulfood (food and beverages)
  • BeautyWorld Middle East (cosmetics)
  • Gitex (technology)
  • Arab Health (medical equipment)

Conclusion

Exporting to the United Arab Emirates is more than just geographic expansion — it’s strategic expansion.

The country values authentic brands, innovation, sustainability, and quality. The market is open, dynamic, and equipped with the infrastructure to scale businesses quickly and efficiently.

Shall we talk about how to take Brazil even further?